This is one of my research that I applied some theories that I have learned in theory module. In this research I interviewed people from different countries and cultures. For example, I let my class mate and some student from music department listen to the music which are the Thai traditional one and the Thai pop song to get their feeling, feed back, images, ideas and information about the music. My interviewees give their feedback to me by talking to a camera. The way that I used was quite similar to the way that we discussed about PANZANI ad. But this time I turned the way that people looking at the image to let them listening to the music. At this point the idea of signifier, signified, connotation, and denotation have been considered by the interviewee and myself.